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RESUME

William Hoffman
2124 Windsor Court • Alabaster, AL 35007
bhoffman4859@gmail.com • (205) 585-4296 •  bhoffmanportfolio.com

 

Professional Summary
Marketing and creative director with more than 20 years of experience turning ideas into measurable growth. I build and lead teams that blend sharp strategy, compelling storytelling, and data-driven execution across B2B, events, digital, and experiential channels. Whether launching technical industrial products or activating major national sporting events and public health campaigns, I’ve consistently delivered revenue lifts, stronger audience engagement, and lasting brand impact while keeping budgets tight and teams motivated.

 

Core Skills
 

  • Omnichannel strategy & campaign execution (digital, social, email, experiential, paid media)
     

  • Creative direction, copywriting & brand storytelling
     

  • CRM & automation (HubSpot, Salesforce)

 

  • Audience segmentation & personalization
     

  • SEO/SEM, ABM, analytics (Google Analytics, Tableau)
     

  • Adobe Creative Suite, video production & photography
     

  • Budget management & ROI optimization
     

  • Cross-functional team leadership & mentoring
     

  • Event marketing & sponsorship activation 

 

Professional Experience

 

Marketing Director
SEPCO – Birmingham, AL
August 2022 – Present

 

  • Lead full-spectrum marketing for a global industrial sealing solutions company, transforming a traditionally offline sector into a modern, demand-driven operation.

  • Drove 25% year-over-year revenue growth through targeted ABM campaigns, SEO, thought-leadership content, and product positioning in oil & gas and chemical processing markets.
     

  • Revamped HubSpot CRM workflows, improving lead scoring and nurture sequences; boosted qualified-lead conversion by 35% and shortened sales cycles by 20%.
     

  • Launched omnichannel social and LinkedIn strategy that lifted engagement 40% and generated 25% more inbound leads while positioning SEPCO as an industry innovator.
     

  • Directed high-visibility product launches blending video, webinars, and trade-show activations, securing 15% growth in new customer acquisitions and more than 50 enterprise accounts.
     

  • Partnered with R&D and sales to translate complex technical innovations into clear customer value stories, raising retention rates 18% and sharpening competitive differentiation.

 

Assistant Vice President, Marketing & Creative Director
Bruno Event Team – Birmingham, AL
May 2013 – April 2022
 

  • Directed creative vision and marketing execution for major national and international sporting events, including The World Games 2022, PGA Championships, SEC events, and IndyCar. Also led statewide public-health initiatives.
     

  • Delivered 30% attendance growth over goal for The World Games 2022 through integrated digital, influencer, and global media campaigns, driving 1.2 million visitors and $45 million in economic impact.
     

  • Orchestrated culturally targeted vaccination outreach for minority communities, reaching more than 500,000 people and increasing participation 35% with segmented messaging and community partnerships.
     

  • Managed $5M+ budgets across paid media, OOH, experiential activations, and digital channels, consistently achieving 10x ROI while cutting costs 12% through smarter vendor negotiations.
     

  • Created award-winning creative assets and sponsorship strategies for brands including Coca-Cola, Regions Bank, Tito’s Vodka, and Principal Financial, resulting in 22% higher sponsor satisfaction and 28% year-over-year sponsorship revenue growth.
     

  • Built and mentored 10–12-person creative and digital teams, introducing data-driven testing that lifted response rates 15–20% across campaigns.

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Senior Marketing Analyst
GovDeals.com – Montgomery, AL / Washington, D.C.
March 2012 – May 2013

 

Optimized segmented B2B campaigns across product categories in a regulated government-surplus environment, improving response and conversion metrics by 12–22% through data analysis and creative refinements.

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Education
 

M.A., Philosophy, University of Alabama at Birmingham, 1995
 

B.A., English & History (double major), Mississippi State University, 1992 

 

Notable Partnerships
 

SEC • PGA • IndyCar • The World Games 2022 • Coca-Cola • Regions Bank • Tito’s Vodka

NCAA Football, Gymnastics, Baseball • Principal Financial • Alabama State Health Department

WBF • WBC • Olympics (IOC) • LPGA • USGA • University of Alabama • Auburn University • University of Notre Dame • UAB Medicine • Wells Fargo • State of Mississippi Tourism • Bermuda Tourism • FedEx Cup • BMW Harley Davidson • Indian Motorcycles • Many Others Upon Request

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